Flying Changes Announces Collaboration with Musto to Supply Equestrian Team GBR

Wed, 05/02/2018 - 15:00
Double Olympic Champion Charlotte Dujardin in a Flying Changes bespoke jacket

Flying Changes, the exclusive producer of high quality, custom made equestrian apparel, announce a collaborative partnership with Musto, the official clothing supplier to Equestrian Team GBR.

Flying Changes, was founded in 2012 by international dressage competitor Sarah Cheetham, and produces high quality, innovative custom-made and ready to wear equestrian jackets and tailcoats. It is renowned throughout the industry for catering to the exact individual needs of athletes through a deep understanding of international equestrian sports requirements. Providing a unique and personal service, using the highest quality comfortable and technical fabrics, the apparel is bespoke, stylishly tailored yet conforms to the correct dress code standards for each equestrian discipline. 

With its goal to be the leading equestrian nation at the 2020 Olympic and Paralympic Games, The British Equestrian Federation chose to partner with Musto to sustain their medal winning performances. Flying Changes are the official supplier and collaborative partner to Musto and will work in partnership to supply jackets and tailcoats that deliver on style and cutting-edge technology and continue to meet the Equestrian Team GBR riders’ requirements.

Sarah Cheetham has years of competitive equestrian experience and for the past 5 years Flying Changes have produced the tail coats for all the British Senior Team dressage riders, together with a large percentage of the Pony, Junior and YR Team Riders. In 2016 Flying Changes produced all the equestrian jackets and tailcoats for the 2016 Rio Olympics.

Musto has gained extensive feedback from the Olympic and Paralympic squad to determine what the athletes need to help them perform at the highest level. In addition, valuable feedback from Performance Directors has helped to hone the products and optimise their purpose. Musto’s expertise in keeping athletes warm, dry and protected in all weather conditions, coupled with Flying Changes unrivalled knowledge, experience and expertise of creating truly bespoke technical, equestrian clothing will assist the Equestrian Team GBR athletes on their road to Tokyo 2020.

Sarah Cheetham, MD of Flying Changes “We’re delighted to be the supplier and collaborative partner to Musto, the official clothing supplier to the British Equestrian Federation. By combining Flying Changes superior tailoring capabilities with Musto’s exceptional knowledge of performance fabrics, the result will always be the ultimate rider-specific garment. The combined skills and expertise of both Flying Changes and Musto are second to none and I’m delighted we will be working together with our collective strengths to produce competition jackets and tailcoats for the Equestrian Team GBR riders.”

Keith Taperell, Global Brand Director, Musto “For fifty years Musto has prided itself on engineering products that have kept athletes protected and at the top of their game, against all elements. The athlete has always been at the heart of Musto’s cutting-edge designs, which is why when the brand needs greater insight into an area of expertise, we will always seek to collaborate with like-minded brands to deliver its performance enhancing, world class products. That’s why Musto is proud to partner with Flying Changes in creating Equestrian Team GBR’s attire.”

Charlotte Dujardin CBE, Olympic and World gold medallist

‘I used to talk about my lucky breeches and now I include my lucky jackets. I have proudly worn Flying Changes jackets and tailcoats through so many of my memorable moments; their garments are high quality and very stylish. I congratulate the team as they embark on these new innovative partnerships and look forward to wearing their coats for more special moments in the future’

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