AGCO’s Fendt Brand Sponsors the German Equestrian Team at 2010 World Equestrian Games

Thu, 08/12/2010 - 02:59
2010 World Equestrian Games

Duluth, GA, USA – AGCO, Your Agriculture Company (NYSE: AGCO), a worldwide manufacturer and distributor of agricultural equipment, today announced that its Fendt brand will be the main sponsor for the German equestrian team during the World Equestrian Games in Kentucky.

“The German equestrian team ranks among the world's best and we are very pleased to sponsor such a successful team”, explained Martin Richenhagen, AGCO Chairman, President and Chief Executive Officer.

The 2010 World Equestrian Games will be held September 25 - October 10, 2010 in Lexington, Kentucky and are a preparatory competition for the Olympics. The World Equestrian Games are comprised of the world championships for eight equestrian sports - show jumping, dressage, eventing, driving, reining, vaulting, endurance and para-equestrian.

The sponsor commitment of the Fendt brand will help the German Riding Association (FN) and the German Olympic Equestrian Committee (DOKR) to face the financial and organizational challenges of the competition.

„Fendt is the leading high-tech brand for tractors and the German equestrian team leads in international competitions – that’s a perfect match”, explained Martin Richenhagen. AGCO’s Fendt brand manufactures tractors and agricultural equipment in three German factories. As the main sponsor the Fendt brand will finance parts of the equipment of the German equestrian team. Among other things, the Fendt logo will be visible on the of the German team’s equipment and apparel.

The Chef Equipe of the German team, Reinhard Wendt, explained: „We are very pleased to have such an attractive main sponsor as Fendt and we will do our best to successfully represent Germany during the 2010 World Equestrian Games.“

ABOUT AGCO

AGCO, Your Agriculture Company, (NYSE: AGCO) was founded in 1990 and offers a full product line of tractors, combines, hay tools, sprayers, forage, tillage equipment, implements, and related replacement parts. AGCO agricultural products are sold under the core brands of Challenger®, Fendt®, Massey Ferguson® and Valtra®, and are distributed globally through more than 2,700 independent dealers and distributors, in more than 140 countries worldwide. AGCO provides retail financing through AGCO Finance. AGCO is headquartered in Duluth, Georgia, USA. In 2009, AGCO had net sales of $6.6 billion. Please visit our website at www.AGCOcorp.com.

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