Three-time Spanish Olympian Juan Matute Sr., one of the most respected figures in classical dressage, has joined Show Chic, expanding global access to elite-level instruction through a new subscription-based education platform.
Juan Matute Azpitarte
Matute represented Spain at the Olympic Games in Seoul (1988), Barcelona (1992), and Atlanta (1996). With more than four decades devoted to developing horses and riders, his work is defined by precision, feel, and a deep respect for classical principles. His teaching emphasizes correctness, harmony, and the long-term partnership between horse and rider.
Through Show Chic, Juan Matute Sr.’s expertise breaks free from traditional geographic and institutional boundaries. Riders around the world gain direct access to classical dressage instruction shaped by proven methodology and Olympic-level experience. A new era of access to classical training begins.
Matute has taken the reins working with equestrian Alexandra Duncan and her stallion Hitmaker, bringing classical Spanish dressage methodology. Those same standards that shaped Olympic-level riders will now be shared with a broader international riding community.
Matute's Expertise at Your Fingertips
Decades of developing international competitors have made him one of the most respected names in the sport. Now, that same expertise is available at your fingertips.
Show Chic’s subscription-based education platform is set to launch in early 2026. Riders can subscribe to the Show Chic newsletter to receive updates and early access to upcoming educational offerings.
Around the globe there is plenty of 5* trainers , but the industry has been angled just for the few with unlimited money. Show chic platform , makes equal for everybody having those trainers with us breaking language barriers world wide , making the impossible possible , accessible for your pocket.
You’re not alone.
This isn't just another online training program. This is access to a living legend.
From Olympic Arenas to Your Arena
Now, that same expertise is available at your fingertips.
Real Training. Real Results.
Learn more at showchicequestrian.com
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