A promotional spot, which debuted on 23 November 202" during NBC’s Thanksgiving Day programming during NBC Sports’ Thanksgiving Night NFL Coverage, featured dressage horses.
Three-time GRAMMY-winning recording artist Megan Thee Stallion stars in the second promotional spot of NBCUniversal’s fall campaign to promote its coverage of the Games of the XXXIII Olympiad, which begins July 26, 2024, in Paris, France.
The new spot welcomes viewers to “Thee Paris Olympics”, as Megan performs at the Palace of Versailles – the host of next summer’s Olympic and Paralympic equestrian competitions – with U.S. High Performance dressage horses as her backup dancers. She is then joined by her own fire-breathing, talking horse. Viewers are quickly transitioned from the fantastical scene at Versailles to an executive board room, where a group of skeptical marketing executives listens to Megan proclaim, “And that is Thee Olympics, Hot Girl Style.”
“As America gathers together today on Thanksgiving, we wanted to surprise the nation with an Olympic moment as big as the holiday, and what better way to do that than with ‘Thee Olympics’, featuring Meghan Thee Stallion and dressage horses at Versailles,” said Jenny Storms, CMO, Sports and Entertainment, NBCUniversal. “As we approach the new year, even more surprises are in store as we continue to bring to life the biggest media event of 2024 – the Paris Olympic and Paralympic Games.”
Top U.S. Dressage Riders
Thee Stallion
NBCU also worked with music producer Harvey Mason Jr., who created the modernized version of the popular Olympic anthem “Bugler’s Dream” that is heard in the spot.
NBCU owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Olympic Winter Games has not yet been chosen.
The video spot itself is geo-restricted and can't be watched on official channels outside the U.S.A.
Related Link
Eurodressage Coverage of the 2024 Olympic Games