Show Chic Equestrian Launches Multi-Discipline Subscription Platform: Build Your Own Training Program

Training and Sales

Show Chic Equestrian is introducing a new kind of online training platform, which is not built around a single discipline, a single program, or a single “approved” way to ride. Instead riders build their own program and learn directly from the professionals they choose.

Show Chic is a premier equestrian lifestyle brand dedicated to supporting riders in and out of the arena. From curated retail experiences to modern training and barn solutions, Show Chic is committed to elevating performance, style, and community across the globe.

Customize a Training Program to Your Needs

Show Chic is built around the reality that no two riders, horses, or learning paths are the same. The platform recognizes that riders come with different levels of experience, different goals, and different access to in-person instruction, and it aims to meet riders where they are.

The platform is open to all equestrian disciplines and all rider levels, from first-lesson beginners to seasoned competitors, from dressage to jumping and beyond. If you ride, you belong here.

The mission is simple and unapologetic:

You design your learning.
You select your professionals.
You create your program.

Choose Your Expert

Show Chic features an exceptional group of internationally recognized trainers and coaches and continues to add the best of the best to its platform, including:

Sarah Lockman-Tubman
Lee Tubman
Kelly Layne
Nancy Smith
Juan Matute
Michael Kohl
Jessica Niles

The Show Chic platforms pools together a wealth of knowledge and expertise. Sarah Tubman represented the United States at the 2019 Pan American Games where she won team silver and individual gold. She returned to the 2023 Pan American Games, winning team gold In 2021 Sarah married Canadian Grand Prix rider, trainer and 4* FEI judge Lee Tubman. Sarah trains with Lee on a daily basis, gaining the consistent benefit of his judge’s perspective in her own riding and teaching.

American Grand Prix rider and Olympian Kelly Layne represented Australia at the 2006 World Equestrian Games in Aachen and 2021 Olympic Games in Tokyo. She trained with German Olympian Ulla Salzgeber and runs her private training stable in Wellington, Florida, where she coaches numerous students from novice level to Grand Prix.

Jessica Niles is an equestrian-focused physical therapist and FEI rider specializing in rider biomechanics, balance, posture, and performance in the saddle. With advanced clinical training and firsthand competition experience, Jessica helps riders understand how their own bodies directly influence communication, stability, effectiveness, and harmony with the horse. At Show Chic, Jessica provides practical, rider-specific strategies that translate immediately to better feel, improved balance, clearer aids, and long-term comfort. Her approach empowers riders to ride more efficiently, confidently, and sustainably, supporting performance at every level of equestrian sport.

"The equestrian world is wide and this platform intends to reflect it," said retina specialist Susan Fowell who is supporting the Show Chic platform. "More trainers and experts are being added as the platform grows. We are aiming for an all-round approach to horses and riders with expertise from riders, trainers, farriers, vets, physiotherapists, nutritionists, etc."

Chiropractor and acupuncturist Dr. David Dresner, advanced practice registered nurses Jennifer and Manuel Fonesca, and massage therapist Christina Chandler are amongst the newest additions to the platform's experts.

What makes Show Chic Different?

"Most online riding platforms give riders a fixed course and hope it somehow fits their horse, their body, their confidence level, and their goals," Duncan explains. "Show Chic is built on a different idea. Riders are able to become active participants in their learning instead of passive viewers of someone else’s program."

The platform is designed so that riders can:

choose which experts they want to learn from
move at their own pace
mix disciplines if they wish
ask questions directly
submit videos for feedback at select tiers
build a program around real life, not theory

For Every Rider

This platform is intentionally built for:

beginners who do not know where to start
returning riders rebuilding confidence
ambitious amateurs seeking structure
juniors looking for inspiration and mentorship
professionals who value continued learning

Enrolment is Open

Riders can join now, explore trainers, and start building their personalized learning plan.

If you want to learn, at any level and in any discipline, you are welcome here.

Discover Show Chic on Instagram or visit www.showchicequestrian.com

View this post on Instagram

A post shared by @showchicequestrian