Entrigue Inc. is reinforcing its commitment to elevating business intelligence within the equestrian industry through the launch of a new masterclass series focused on U.S. tariffs, import costs, and financial strategy. Horseflight joins the initiative as presenting partner, supporting a shared vision of greater transparency and sophistication in international horse trade and travel.
This latest initiative builds on Entrigue’s established role in advancing education within the sport, following the success of its dressage masterclasses and ongoing work with leading equestrian brands worldwide. As the company approaches its 10-year anniversary in 2026, Entrigue continues to expand its focus on delivering high-level, strategic education and equestrian marketing to a global audience.
As part of this commitment, the series features two specialized digital masterclasses led by international trade attorney Alex Hess (Cassidy Levy Kent LLP, USA), a former U.S. Customs and Border Protection professional recognized for her expertise in tariff policy, import processes, and refund mechanisms.
Set against a backdrop of recent and evolving U.S. Supreme Court ruling and regulatory shifts impacting tariff enforcement, the masterclasses are designed to provide timely, expert-led clarity on what these changes mean for the equestrian industry—highlighting urgent, time-sensitive opportunities to file for tariff refunds. The sessions will focus on what professionals should be doing now to take advantage of these opportunities, safeguard their investments, and ensure compliance in an evolving regulatory landscape
Two Masterclasses as Webinars
Two Masterclasses focus on delivering targeted, high-value insights across key areas of the industry:
- April 20, 2026 | 5:00 PM (EDT) / 11:00 PM (CET)
An in-depth look at tariffs, cost structures, logistics, and refund opportunities when importing horses into the United States, including how recent regulatory developments may affect import procedures, refunds and costs.
Further details here.
Masterclass 2: Tariff Strategies for Equestrian Brands & Importers
- April 23, 2026 | 3:00 PM (EDT) / 9:00 PM (CET)
A strategic session focused on tariff planning, refund optimization, and cost efficiency for equestrian businesses importing goods into the U.S., with guidance on adapting to shifting legal and regulatory frameworks.
Further details here.
Designed for Trainers, Agents, Buyers and Sales Professionals
Designed for trainers, agents, buyers, European sales professionals, and equestrian brands, the series addresses the increasing complexity of transatlantic trade with a clear, strategic lens.
Each masterclass is delivered as a digital webinar, with participants able to purchase tickets for the live sessions. Registration includes a curated digital quick guide, access to a proprietary horse import cost calculator, and a complimentary private consultation with Alex Hess following the masterclass, offering attendees tailored guidance specific to their operations or transactions.
Each session will conclude with a live Q&A with the horse imports webinar featuring special guests Enzo Matranga (Licensed Customs Broker) and Nicole Elsen (Equestrian Import Operations), offering attendees the opportunity to engage directly, ask questions, and gain additional perspective from experienced industry professionals. A comprehensive ebook on tariff planning for equine imports will also be available separately via Entrigue’s website.
Powered by Horseflight
Horseflight’s involvement highlights the importance of integrating logistical expertise with financial and regulatory strategy, contributing to a more informed and efficient import experience for professionals worldwide.
“This series reflects Entrigue’s broader commitment to bringing a higher level of strategic education to the equestrian industry and the businesses that support horse sports,” said Kelly Artz, Owner of Entrigue Inc. “With regulations and rulings continuing to evolve, it’s essential that professionals not only understand the current landscape, but also how to navigate what comes next. I want to assure equestrian importers receive their refunds for these illegal tariffs and that we keep this money in our sport and with the horses. Our goal is to provide clarity, confidence, and a competitive advantage.”
The masterclasses are open to international participants, including European breeders, sales agents, trainers, riders, and equestrian brands working with U.S. clients.
Register for the Masterclasses
Participation is intentionally limited to maintain a high-quality, interactive experience, with tickets priced at $150 per masterclass, inclusive of all materials, the post-session consultation, and live Q&A access. Early registration is recommended.
For those unable to attend live, the ebook is available for purchase separately.
More information and registration at www.entrigueconsulting.com
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