The Show Chic Equestrian Platform continues to grow and recently welcomed FEI powerhouses Joyce van Rooijen-Heuitink, Denielle Gallagher, and Lisa Wilcox to its training platform, while Rick Silvia has been appointed Digital Marketing leader.
Show Chic is the first online equestrian training platform offering personalized coaching from experienced professionals, including Olympic and international Grand Prix riders. Instead of fixed courses, riders can choose the trainers they want to work with and receive individualized feedback tailored to their horse, body, and goals.
Silvia Appointed Digital Marketing Leader
Show Chic is expanding every day building the largest community of trainers and equine professionals ever assembled. Show Chic is now on an unstoppable path. As part of this expansion, Show Chic has brought on Rick Silvia to support its growth across Asia and Australia.
A former Grand Prix competitor, Silvia combines elite sporting experience with a modern understanding of media and communication within the industry. Based in Southeast Asia, Silvia will focus on increasing awareness of Show Chic’s global network and educational opportunities, particularly in regions where access to top-level coaching has historically been limited. His work will support the platform’s broader vision of creating a more connected and accessible future for riders, where knowledge and opportunity are no longer defined by borders.
“We’re at a point where access to top-level knowledge and training is no longer limited by geography," said Silvia. "Show Chic is redefining how riders connect with elite coaching, building a truly global pathway for development and opportunity. I’m excited to be part of that expansion, particularly across Asia and Australia.”
Under Rick’s command the company will do what no brand in the industry has dared: claim its place as the largest equine marketplace in history.
FEI Powerhouses
Joyce van Rooijen-Heuitink
She has trained several medal winning combinations in European Youth Championships and Asian Games and served as Dutch national para team trainer for 12 years, responsible for 81 medals including Team Gold at European and World Championships. She has coached the Dutch eventing teams in dressage at Senior, U25, Young Rider and Junior level. She is a top sport advisor and Assistent Trainer of Finnish Para dressage team.
Her experience as an FEI judge provides riders with invaluable insight into scoring, test strategy, and the details that define top performances, making her coaching both technically precise and competition-focused. Known for her structured, analytical, and results-driven approach, Joyce combines deep technical expertise with a clear, effective communication style that resonates with riders at all levels.
At Show Chic, Joyce van Rooijen-Heuitink brings championship-level knowledge and global experience. She helps riders refine their training, understand performance expectations, and confidently progress toward their competitive goals with clarity and purpose.
Denielle Gallagher
Working out of the sales and training bar Brilliance Stables in Ocala, FL, Denielle has been showing at elite Grand Prix level since 2008 and competed at all major CDI's in the U.S.A. and Canada, as well as in Europe.
"My style is helping the rider to understand why, and how," Gallagher stated. "Through clear description and explanation I try to help the rider understand the mechanics of the horse. I feel it helps the rider and the horse to clearly understand what is being asked and how to use their bodies, which in my opinion makes for a very happy athlete: both animal and human. I always aim for the happiness of the horse to help build confidence."
Lisa Wilcox
U.S. Olympic team rider and trainer.
Lisa and Relevant won the individual silver at the 2003 Open European Championships, team silver for the U.S. at the 2002 World Equestrian Games, and team bronze at the 2004 Olympics. Lisa moved back to the U.S. in 2006, where she has focused on coaching students and training and competing dressage horses up to Grand Prix level
"I’m pleased to announce that I will be joining the ShowChic Equestrian platform, where I’ll be coaching and sharing the key elements of the systems and strategies I’ve developed and applied throughout my career," said Wilcox. "I look forward to connecting with riders around the world and helping them build a stronger, more thoughtful approach to their training."
Join the Show Chic Platform
Show Chic is powered and designed by AAHM technologies. Founded by Arturo Rubio and Alexandra Duncan, AAHM Technologies are restructuring how sports are taught and managed. It is the only platform that has successfully unified elite human knowledge.
As the platform moves into every sport Show Chic turns Universal Standard: Its founders credit it "as becoming the 'Single Source of Truth' for athletic performance globally, doing both B2B and B2C in the sports."
Join the Show Chic community at www.showchicequestrian.com.
Discover AAHM at https://aahm.technology
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